by Stoney deGeyter Clichés are a funny thing. We don’t like to hear them… especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliché doesn’t mean it can, or should be, disregarded. Here are some clichés that we can use to help us better understand SEO. Good things come to those who wait We’ve all heard the expression, “Good things come to those who wait”. Whether you’re waiting for your Heinz ketchup to pour out onto your burger, waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the BMV, good things will come if you simply allow them to come in their own time. But, under normal circumstances, this cliché is largely untrue. You’ll still get your ketchup if you shove the butter knife into the bottle and drag it out onto your burger, you’ll get all of your gifts if you choose to open them all on Christmas Eve, you’ll get your summer vacation if you skip the last few days of school, and you’ll still get your drivers license renewed if you go to a BMV express. The real lesson behind this particular cliché is that patience is a virtue. And that much is true, especially in search engine optimization. Unlike placing sponsored ads via Google AdWords or Microsoft Advertising, where results are almost instantaneous, SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. Optimizing your site for your targeted key phrases won’t get you to #1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. To use a simple analogy, SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it. The process of optimizing a site can take weeks and, in some cases, months or years, depending on how big the site is. In most cases SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen. Can’t Hit the Broad Side of a Barn from the Inside The front end of the optimization process can include hours and hours of research, site architecture, and fixing usability issues. This isn’t even considering the actual optimization of specific pages. Everything from keyword research, industry research, competition research, marketing research, and more, all need to be completed before any optimization can begin. We often get asked if research time can be shortened if we have performed optimization work for another site in the same industry recently. The short answer to that is “no”. Every site has different construction, design, layout, history, and each speaks to it’s audience differently. These are all factors that are considered in the multiple levels of research performed. No two sites are the same; therefore no research is the same. Sure, some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. Cloning a competitor never works. But, outsmarting a competitor does. Nothing to Write Home About A good SEO will actually write or re-write content to properly (and effectively) work in your targeted keyword phrases. We often put “SEO writer” and “copywriter” into two different categories, with the SEO writer being someone less skilled than a “real” copywriter. This is a fallacy. An SEO copywriter is a “real” copywriter that also understands how keywords get worked into content. Any copywriter can be trained in writing SEO copy. But, if you’re not already a writer, forget trying to write SEO copy. Any programmer can throw keywords on a page and call it “optimized”, but that doesn’t mean it is. A professional writer should be able to take the SEO recommendations for keyword usage and incorporate that into existing content in a way that reads naturally (i.e. does not look as if you just tried to insert keywords here and there for search engine relevance) and maintains the ability to convert your visitors to paying customers. This is no small task and should be done with the utmost time and care. You Can Take It or Leave It “Code bloat” is probably one of the most overlooked parts of the SEO process. Eliminating page code bloat can be an incredibly daunting task. Removing excess tables and re-coding in CSS, moving CSS and javascript code off the page, and generally making the code as lean as possible can make a considerable difference to page download speeds. Since Google, and likely other engines, are looking at speed as a significant factor, “code bloat” removal becomes an essential part of the SEO process. There have been times where we have had to nearly rebuild entire pages, removing tons of excess code. These changes may only add fractions of seconds to download speeds, but those can weigh heavily against other sites that may be running much faster. Even a Broken Clock is Correct Twice a Day Validating your SEO code has no effect on your search engine rankings. I want to make sure you’re clear on that… so I’ll say it again. There is ZERO SEO benefit to having your code validated. However, as an SEO, I’m a big proponent for using valid code. When code isn’t validated it means there are coding elements that are incorrect. While browsers and search engines can be extremely forgiving on these errors, there are some coding errors that can stop the search engine spiders cold. The error may prevent them from reading the paper properly and, consequently, not assign values of your content correctly. Again, validating your code won’t achieve good rankings, but it can help prevent you from getting poorer rankings due to confusing and improperly created code. If you validate your pages, it is easier to find potential problems as you continue to make edits. If one of your pages has 50 warnings but no problems with the search engines, great! But, let’s say you edit the page and you now have 51 warnings, and this new one is crippling. That error is just another one in the group and, unless you’re paying attention, you won’t even know it’s there. On the other hand if you have zero warnings or errors and after an edit you see one pop up, you can correct it before it becomes a crippling issue for you. All Things Being Equal “Site maps”, “custom 404 redirects” and “robots.txt” files are all important to the overall construction of your site, even if they don’t necessarily have a direct effect on the actual on-page optimization of your site. Site maps help both search engines and visitors quickly and easily get to the information that is important. A “custom 404 redirect” eliminates that annoying “page not found” error and lets you keep visitors on your site if they somehow access a page via a bad link. The “robots.txt” file is useful to communicate with the search engine spiders about content they should or should not index. This allows the search engines to focus its time on the good stuff instead of the irrelevant portions of your site. Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. There are a lot of nuances to SEO and, with that, there is often a lack of understanding from those that are not directly involved. Even still, quite a bit of bad information is easily spread. You don’t have to know SEO well in order to understand it, but having a basic understanding of SEO can help you converse intelligently with your SEO provider. Turning a blind eye to the work they do often leads to incorrect assumptions and false expectations. Having a better grasp on the needs of the SEO will help you ensure that you’re both working to keep the SEO project on track and not chasing after pots of gold at the end of the rainbow. Be sure and visit our small business news site.

Originally posted here: 
6 Clichés That Help You Understand SEO

by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad.  You also know what they mean and how your keywords are matched to search queries.  Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order . Then, broad match became “expanded broad match” where Google’s algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad.  Many of the results were not even close.  Your keyword could be business cards and your ad would show on state ids and business plans . The overwhelming advantage of broad match of course is that you get more impressions, clicks and conversions; although you most likely would have a lower conversion rate that will make you pay more for each conversion.  So for some it works and for some not so much.  The major disadvantage is that you have to spend time going through your search queries very often to weed out those that are not applicable to your business because you paid for clicks state ids and business plans . But now, Google has given us another option that offers more flexibility in balancing the tension between traffic and relevance; the old broad match and expanded broad match.  It’s called modified broad match .  This option has greater reach than phrase match, but is more controlled than broad match.  How? With this match type, if you put a plus (+) sign in front of a word in your phrase, AdWords will only match your keyword to search queries that contain that word exactly or contain a close variation of the word . Google defines a close variation as “misspellings, singular/plural, abbreviations/acronyms, stemming (like “floor” and “flooring”) and synonyms.  They say related searches like “flowers” and “tulips” are not considered close variations. So basically they are allowing advertisers to choose between the old broad match, newer broad match, or a combination of the two.  You can choose to “bring in the reins” so to speak on broad match and decide which words in keyword phrases are necessary in the search query for their ad to be triggered.  So, you could do this: business +cards This means card will not be matched with id or plan but only cards exactly or close variations of it (card, etc.).  Now, this still means that you could get matched to id card; so if you want to further filter your possible matches, you could go with: +business +cards This functions like the old school broad match.  Now business will always mean business and cards will always mean cards. This really takes the realistic number of possible match types up to 6 or 7.  Here’s a really cool graph that shows the match types, their relative reach and an initial bidding strategy for each. If you would like to test these match types out, choose a couple ad groups where you are struggling, copy them and use the new ad groups to replace your broad match keywords with modified broad match.   Modify your broad match keywords and set their bids between the your broad match and phrase match keywords.  Then, after enough data has collected you can analyze search queries and conversions of each ad group to see the results and adjust using your reports. Be sure and visit our small business news site.

The rest is here: 
Google Improves Control of PPC Exposure With Modified Broad Match

by Sage Lewis This is a question I get asked all the time. Get the final answer right here. Inspired from this article at Search Engine Roundtable Be sure and visit our small business news site.

Original post: 
Do Keywords In Your Domain Matter?

by Eric Brown Several camps are starting to chant that 2011 may well be the year of  The Social Media Bubble . I would not proclaim to be able to predict the future be any means, but it sure seems more probable than not. While having little experience predicting the future, we have had an up close and personal relationship with the real estate bubble. Developing real estate used to be a pretty fun endeavor, however the past couple of years of operating our boutique apartment rental business in SE Michigan has had more challenges than we ever imagined. But as with all struggles, there has been a bright side, a bubble burst quickly trims out the weeds and the low hanging fruit.  Perhaps a Social Media Weeding is forthcoming,   2010 has been the year that many small and mid size businesses have taken the plunge, and embraced the throws of Social Media Marketing. With that nearly every unemployed straggler has hung out their Social Media Consultant shingle.  As reported in the Harvard Business Review,  “During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn’t be made good on. Today, “social” media is trading in low-quality connections — linkages that are unlikely to yield meaningful, lasting relationships.” Low Barrier to Entry Whenever the barrier to entry is low, to non existent, pitfalls loom. While the real estate bubble happened due to a multitude of reasons, whenever someone can sell a condo several times before the builder finished construction, and each selling party profits, all is well and good until the market falls off. It then becomes musical chairs and the last person standing is holding the bag. When profit occurs absent anyone really doing anything or adding any value, a Weed and Trim typically follows. Problem is, we aren’t very adept at history or awareness. Paneria Bread is My Office Nothing against the Nomads or  Entrepreneurs, we all started somewhere, but when your only cost of business or overhead is your laptop, lots of crazies are suddenly internet marketers and social media marketers. And, by all means, some of this lot are pretty smart, however once the check writers, the business owners start requiring Results, many of these Cast of Social Media Characters will evaporate as quickly as they spawned.  What is the Correction Results, or lack there of will lead the correction. Business isn’t as complicated as we try to make it. If you are doing internet marketing or social media marketing for your client, and they aren’t selling more stuff, you may well get fired, as you should. Marketing is and has always been about selling more stuff to more people for more money.  Engagement, Conversation, Connections and all of the buzz words of today won’t cut it if sales leads don’t increase. The truth is, Social Media Marketing is so much more than a facebook page and a twitter account, and there are lots of businesses and agencies doing a stealer job, however, many are not, and it seems that the honeymoon may be coming to a close for those that lack the experience of delivering a real and measurable result. Are your clients selling more stuff from your Social Media Marketing Campaigns?  We would love to hear your feedback. You can connect with Eric on twitter or at The Urbane Way ,  Be sure and visit our small business news site.

Here is the original:
Is 2011 The Year of the Social Media Bubble

by Sage Lewis Best Buy wants you to tell them the moment you walk into the store. From Marketing Pilgrim : “The “shopkick” system is designed to detect and reward shoppers just for walking into a Best Buy store. In order to accomplish this feat, consumers must download an application to their smart phone. ” What do you think of this? I’m all about it! Be sure and visit our small business news site.

See more here: 
Best Buy, Orwell and Minority Report

by Stoney deGeyter In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay it’s welcome . In this post, I’ll provide some of the tricks you can teach your content; training it how to do all of these things by making it skim-able, scan-able and provide exits to where the visitor needs to go next. Teaching tricks the audience likes There are two kinds of tricks you can train your text to do: the kind of tricks you like or the kind of tricks your audience likes. Obviously, training your text to do the tricks you like will make you happy… but it won’t make your audience happy. You think the tricks are cool, but nobody else does. And… that’s just not cool. Most people who visit websites scan them first, then skim the text. But, they only skim read if they get intrigued by their initial scan, and they read it only if they find something compelling and interesting that warrants their full attention. There are four easy ways to train your text to be scan-able: Paragraph headings: Your page should have a proper heading and your content should be broken up with paragraph headings throughout, depending on length. Don’t get carried away by placing a heading before each paragraph. That overkill. But the longer your text is, the more it needs to be broken up into easily digest chunks that allow your readers to consume it. Internal linking: One of the biggest missed opportunities on business websites is linking their content to other relevant areas of the site. That’s what the navigation is for, right? Yes and no. Your navigation needs to do a proper job of allowing people to find what they are looking for, but relying on it too heavily forces the visitor to know what they are interested in finding. But, adding links into your content streamlines both of those issues and also helps the visitor get to where they want to go much quicker. This is more intuitive and requires little thought or effort on their part. Bolded Text: Bolding key words, phrases, and sentences can also allow your visitors to find key points as they quickly scan your content. Note that I said “key words”, not “keywords”. There is nothing wrong with using keywords in your bolded text, but that should not be the reason for using bold text. You bold text because it’s important , not because you want to get a keyword in bold font. Bullet Points: Bullet points are another way to get your visitors to read key information without having to read every word of content. Most readers will read bulleted lists while ignoring everything else on the page. Bullets provide a very easy way to read quick bits of information that otherwise might get lost in a single paragraph. Bullet points also break up your content, which also makes the text more scan-able and skim-able. You can also use bullet points to link to other areas of your site that provide additional information without mucking up the current page content. Or, to put it another way, bullet points: Provide quick bits of information Break up content to be more scannable and skimmable Provide linking opportunities to related content People love tricks. But, they don’t like to be tricked. These tricks that you can use to train your content are not and should not be used as a means to deceive your audience. They are tricks that help you communicate with your audience in a way that is more to their liking. Giving people what they want isn’t deceptive, unless you are pulling the rug out from under them later. You can train your content to do things that other sites are not doing. By teaching it to keep your audience engaged with the site, and training it how to direct your readers to other areas of the site they are interested in, you’re just helping people find what they need. If they don’t find it with you, they will with someone else… likely because their content has learned these tricks. This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions . If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all. Be sure and visit our small business news site.

More: 
How to Train Your Content to Get Your Audience’s Attention

by Sage Lewis If you aren’t familiar with Google Places please watch this video. It’s growing and could be significantly affecting your business without your knowing. Be sure and visit our small business news site.

Here is the original:
Google Places - Do You Know This Place?

by Mike Fleming Google’s Display Network has two types of targeting options. The first, automatic placements , we’ve talked about already. This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group. Now, we’ll talk about the second - managed placements . This type of campaign is useful for two purposes: 1. Targeting specific websites that you’ve already found have performed well for your ads in an automatic placement campaign to maximize your exposure on those sites. 2. Targeting specific websites that you’ve found through research. With this campaign, you do not choose keywords because you are telling Google exactly which sites you want your ad to be eligible for auction, so they don’t need keywords to come up with a theme to match to websites. The way to create this campaign is to choose “relevant pages only on the placements and audiences I manage ” under ” Networks ” in the ” Network and Devices ” option of your campaign settings. The easiest way to pick some websites where you want your ad to be shown is to run and analyze a Placement Performance Report of your Automatic Placement Campaign once a significant amount of data has been collected. You can export the data in this report to Excel and find some websites that have historically met the marketing objectives you have set for your ads. Once you add them to your new Managed Placement Campaign, make sure you exclude them from your Automatic Placement Campaign by selecting the placement and hitting “Exclude Placement” above the list - Then, you go in to the Networks tab of your new Managed Placement campaign, click on “show details” next to managed placements and then click “add placements.” This is where you enter and submit the sites where you want your ads to be shown. If you are not as patient and/or you would rather not rely on Google’s imperfect algorithm to find some websites you’d like to test, once you hit “add placements” and choose an ad group, you can click on a link to take you to the Placement Tool . Here, you can look up sites by category, keyword, ad type or size, and URL and the tool will spit out all sorts of options for you to pick from to add to your ad group . You’ll want to monitor these choices over time to weed out the bad and maximize the good. Remember, just because you think something in marketing will work doesn’t mean it will. It has to be proven with data. Take a look at the sites that are suggested and decide on some that are locations where your target audience frequents, select them and add them to your campaign. Once you start to find some websites that are working for you, you can start to develop themed ad groups with your managed placements and write more targeted ads for similar types of sites . For instance, if you sold guitars and you are finding that guitar lesson sites work well for you, group all of the sites about guitar lessons together and create targeted ads for those sites. You should see click-through and conversion rates improve significantly. This makes it easier to identify sites and themes that work best for your business. Now, you’ve got one campaign that is going out to hunt down sites that will work for what you’re advertising (automatic placement) and one campaign that contains sites that work for you that you can optimize for the long-run (managed placement). As time passes and data is collected, continue to add keyword-themed ad groups to your Automatic Placement Campaign to replace themes that aren’t working for you while pulling the sites that work to place into your Managed Placement campaign. Frequently, you should go in and apply standard optimization techniques to your ad groups and placements similar to how you would optimize search campaigns with keywords. Hopefully, my short introduction series to the Display Network will allow you to take your online business to new heights ! Down the road, we’ll get into some more advanced Display Network strategies. Hope you’ll hang around. Be sure and visit our small business news site.

See more here: 
Take Your Online Business to New Heights With the Display Network - Part 5

by Mike Fleming Google’s Display Network has two types of targeting options. The first, automatic placements , we’ve talked about already. This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group. Now, we’ll talk about the second - managed placements . This type of campaign is useful for two purposes: 1. Targeting specific websites that you’ve already found have performed well for your ads in an automatic placement campaign to maximize your exposure on those sites. 2. Targeting specific websites that you’ve found through research. With this campaign, you do not choose keywords because you are telling Google exactly which sites you want your ad to be eligible for auction, so they don’t need keywords to come up with a theme to match to websites. The way to create this campaign is to choose “relevant pages only on the placements and audiences I manage ” under ” Networks ” in the ” Network and Devices ” option of your campaign settings. The easiest way to pick some websites where you want your ad to be shown is to run and analyze a Placement Performance Report of your Automatic Placement Campaign once a significant amount of data has been collected. You can export the data in this report to Excel and find some websites that have historically met the marketing objectives you have set for your ads. Once you add them to your new Managed Placement Campaign, make sure you exclude them from your Automatic Placement Campaign by selecting the placement and hitting “Exclude Placement” above the list - Then, you go in to the Networks tab of your new Managed Placement campaign, click on “show details” next to managed placements and then click “add placements.” This is where you enter and submit the sites where you want your ads to be shown. If you are not as patient and/or you would rather not rely on Google’s imperfect algorithm to find some websites you’d like to test, once you hit “add placements” and choose an ad group, you can click on a link to take you to the Placement Tool . Here, you can look up sites by category, keyword, ad type or size, and URL and the tool will spit out all sorts of options for you to pick from to add to your ad group . You’ll want to monitor these choices over time to weed out the bad and maximize the good. Remember, just because you think something in marketing will work doesn’t mean it will. It has to be proven with data. Take a look at the sites that are suggested and decide on some that are locations where your target audience frequents, select them and add them to your campaign. Once you start to find some websites that are working for you, you can start to develop themed ad groups with your managed placements and write more targeted ads for similar types of sites . For instance, if you sold guitars and you are finding that guitar lesson sites work well for you, group all of the sites about guitar lessons together and create targeted ads for those sites. You should see click-through and conversion rates improve significantly. This makes it easier to identify sites and themes that work best for your business. Now, you’ve got one campaign that is going out to hunt down sites that will work for what you’re advertising (automatic placement) and one campaign that contains sites that work for you that you can optimize for the long-run (managed placement). As time passes and data is collected, continue to add keyword-themed ad groups to your Automatic Placement Campaign to replace themes that aren’t working for you while pulling the sites that work to place into your Managed Placement campaign. Frequently, you should go in and apply standard optimization techniques to your ad groups and placements similar to how you would optimize search campaigns with keywords. Hopefully, my short introduction series to the Display Network will allow you to take your online business to new heights ! Down the road, we’ll get into some more advanced Display Network strategies. Hope you’ll hang around. Be sure and visit our small business news site.

Here is the original:
Take Your Online Business to New Heights With the Display Network - Part 5

by Stoney deGeyter I remember the first day back at my sophomore year of college. It was the weekend before classes began, and the new students were moving into the dorms. There were cars and trucks all parked out along the street with students unloading furniture, bedding, clothes, and everything else a growing college kid needs to survive in the almost-real world. I remember this day vividly because a bunch of us guys were scouting out the hot chicks , generously helping the new batch of coeds unload and unpack. Later that afternoon, when it was only us guys within ear shot, a buddy of mine claimed, “I got dibs on the red head.” I remember thinking, “Whatever, dude!” Nonetheless, everyone knew Jon had claimed Shannon and she was hands off until he said otherwise. It wasn’t long before Jon and Shannon started dating, and a few years later they married and are still happily married today. You Aren’t Special If You’re Last In Line Dibs are a great thing. It makes us feel special. Like calling “shotgun” to get the front passenger seat, dibs allows us to lay claim to something we otherwise may not have been entitled to: the last piece of pizza, the larger bed, the first shower before all the hot water is gone, and the hot red head that needs a nice, strong college man to help her move into her dorm. Unfortunately, too many business owners let “dibs” on their website go to everyone else, except those that matter most: the target audience. All too often site design and content is developed for the boss, or the marketing team, or even the search engines. But the audience–the people who the site is supposedly intended for–get left out. They don’t get dibs, they get whatever is left over. Does that seem right to you? Your audience is your “A” Girl I knew someone once who had a philosophy on his women. You could have an A-Girl, B-Girl, and C-Girl. A-Girl could in no way know about B- or C-Girl. B-Girl could know about A-Girl, but couldn’t know about C-Girl. C-Girl could know about both A- and B-Girl. Don’t laugh, this is true. This was obviously his way of attempting to build a playground in a minefield. I’m not sure how that worked out for him, but it will work as a good analogy here. Your audience absolutely must be your A-Girl. Your content must be for her. Your visual presentation must be for her. Your site architecture and usability must be for her. And she doesn’t need to know about your B- and C-Girls… the search engines, or that guy that pays all the bills and has really strong opinions. What you write, how you write, and the overall presentation you put together on your website shouldn’t be based on the boss’ opinions or what we think the search engines want. Those don’t have to be totally disregarded, but your audience, your A-Girl, comes first. She’s the one that matters. And if she catches a whiff that the site isn’t for her, she’ll be out the door and onto the next site in a matter of minutes. Keywords are important, and as I noted a few weeks back, your content isn’t good content unless it’s optimized . This is very true, because optimizing for your audience is the same as optimizing for the search engines. The problem is when C-Girl becomes too prominent, A-Girl is sure to notice. Building a perfect relationship Your keywords should be present, but not obvious. They should be a part of your relationship with A-Girl, but not overbearing. If you suddenly start giving your girlfriend gifts, she may suspect you’re covering for something else. Same is true here. If you add too many keywords to your pages, they become overpowering. A-Girl isn’t dumb. Keep your content persuasive. Just because someone knows you love them doesn’t mean you don’t ever have to tell them. Your content should tell your audience what you want them to do. Do you want them to purchase? Download? Learn more? Add to cart? Failure to have calls to action throughout your content will lead to a stagnant relationship. The audience won’t know what you want them to do next and, sooner or later, they will wander off. Overall, you need to maintain value in your content. If you’re just adding text for the sake of B-Girl or C-Girl, A-Girl will realize that there is nothing there for her. You have to keep your audience engaged. You do this by writing content that helps them learn, grow, improve, understand, etc. A relationship that does not help each side to grow is a dying relationship. If your audience isn’t getting anything new, just the same content they found on every other site, they’ll soon grow bored with you. Your A-Girl needs dibs. She needs to be the first priority on your website. Sure, you can build a site that pleases the higher-ups, and can write content that is optimized for search engine placement, but your audience must come first. She’s too important for anything less. This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions . If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all. Be sure and visit our small business news site.

Read more here:
They Got Dibs! Make Your Audience Your A-Girl