Sometimes you reach across the hedgerow to share with your nearby neighbors . Other times, members of the household move away and yet you can’t keep from calling to remind them to wear a hat and such because it’s chilly out. Today, we’re celebrating acquaintances near-and-far by launching the ability to send your feed to Twitter. FeedBurner has always been about measuring, managing, and monetizing syndicated content. Our hope is that by providing one application in which you can direct your feed in real-time to a number of endpoints, in this case Twitter in addition to the myriad feed readers, aggregators, and search engines that we have always supported, and then following on with providing analytics for measuring exactly how and where your feed gets distributed across social media, you can make better and more informed decisions about how to monetize your content. Many of our publishers who have tried our Google Analytics feed item link integration have already noticed that their most popular feed items have been shared many times on Twitter. We’re now taking our distribution and analytics a step further by enabling the ability to automatically publish the feed items that meet your criteria to Twitter, using the Google URL shortener at goo.gl . To get started, go to the Socialize service on FeedBurner’s Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter (as always, make sure to ping FeedBurner whenever you update your feed so this process happens as near real-time as possible). For full details on all Socialize options, see our FeedBurner Help Center topic . To see the results, take a look at the Twitter account in which you are sending your updates. This blog post, for instance, as well as select blog posts from this and the FeedBurner status blog, will appear from now on at http://twitter.com/feedburner . If Twitter is where you are consuming most of the latest content these days, please follow @feedburner to receive our updates in your favorite Twitter client. Posted by Steve Olechowski  - Product Manager, on behalf of the Google FeedBurner team

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Socializing your feed with Twitter

It’s about time these two neighbors got to talking to each other. Most Saturday afternoons you’d find them politely waving as they passed at each other by with their push mowers, tending to their neatly manicured tables, charts, and graphs. It just made sense that the grounds would look that much more complete if they removed a bit of fence between them. And so they’ve done just that. If you use either AdSense for feeds or Google FeedBurner to track item clicks and also use Google Analytics, as of today, you will automatically start to see your feed item click analytics show up in Google Analytics with some additional information added to help you understand how distributing your feed with FeedBurner leads to traffic on your site. Specifically, we will help you classify your links by tagging the Source as “feedburner”, the Medium as the channel in which we sent out your feed such as “feed” or “email”, and the Content as the actual endpoint application in which the user viewed your feed content such as “Google Reader” or “Yahoo! Mail”.  In order to slice your traffic by these endpoints, in the All Traffic Sources view in Google Analytics select the “Ad Content” field in the second column. In the coming weeks, you will start to see many more distribution endpoints in your reports. The represent ongoing additions to our database of applications that process feeds. By default, these analytics will show up in the “All Traffic Sources” and “Campaigns” views in Google Analytics. You can filter the results just to only the traffic that comes from Google FeedBurner by filtering on “feedburner” on the All Traffic Sources page or “Feed:” on the campaigns view.  You can also use these sources in the Advanced Segments views. In this view below, we actually have two separate feeds driving traffic to this blog, and that can  now be tracked easily in one view. If you have item click tracking enabled, we are now automatically tagging your item URLs with Google Analytics parameters. If you’re not using Google Analytics, or for some other reason don’t want these parameters in the requests coming to your website, you can turn off Google Analytics tracking on the “Configure Stats” page on the Analyze tab at  http://feedburner.google.com .  If you don’t have item click tracking enabled, this is also the perfect time to turn it on, which can be done on this same page. For instance, if you would rather see the detail of where your feeds are read directly, you can add ${distributionEndpoint} as the medium, and then you will get views that look something like this. Again this will happen automatically except in one specific case:  if you are already tagging your feed item URLs with Google Analtyics tags such as “utm_source” and “utm_medium” - we have disabled this feature and you will have to turn it on manually by selecting “Track clicks as a traffic source in Google Analytics.”   Note that if you do this, we will replace any existing “utm_” tags that may be in your permalinks with the values generated from FeedBurner. In the coming weeks, we will be releasing more features in Google FeedBurner that take advantage of this functionality, so we highly recommend that you  register and set up your site  with Google Analytics if you haven’t done so already. Posted by Steve Olechowski on behalf of the Google FeedBurner team

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"Afternoon, Frank." "Hey howdy, George."

If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner’s Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring. First, sign in to your Google Account on FeedBurner and then click your feed’s title, then Publicize > Email Subscriptions > Email Branding. Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox: Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you’ve got planned for them in each update. Check the “Change Subject…” box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email. Remember, good subject lines command attention in crowded inboxes. Behold! The mythical “almost empty” inbox. But in this case, the most recent post’s subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through. Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported. Posted by Paul Darga and Matt Shobe, FeedBurner Team

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Happiness is more subject in your subject line.

As feed consumption continues to grow, many or our publishers are adding more and more feeds to their Google accounts, and wishing to analyze, publicize, and monetize those feeds through the combination of AdSense for feeds and FeedBurner. Because of this trend, one of the most frequent questions we receive is “How do I export stats for all my feeds at once?” As of today, you can now export your subscriber, reach, hits, item click-throughs, podcast downloads, and item views directly from the FeedBurner application on the My Feeds page. You are then at your leisure to slice, dice, add, subtract, and even multiply and divide your stats however you may wish. As always, aggregate revenue, impressions, and clicks, and eCPM can be downloaded from your AdSense account or Google Ad Manager account (if you have been enabled to sell your own direct ads in feeds through Google Ad Manager) on the Reports tabs. Also, as a reminder - if you wish to export feed subscriber statistics in timeframes other than those provided, you can do that through the FeedBurner Awareness API . Posted by Steve Olechowski, Google Product Managment

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Universal Exports, at your service

If you’ve been following some recent posts at the venerable Burning Questions , you’ll be happy to know that we are now starting the next phase of FeedBurner integration into Google, right here in our swanky new digs on the Adsense for feeds blog. AdSense for feeds isn’t just about earning revenue for your feeds; it’s also the starting point for managing syndication and tracking feed analytics. We hope to give you some tips to how to earn the most revenue from your syndicated content, but we’ll also be offering tips to help ensure your feeds remain in tip-top shape. A few months ago, we announced that we would be moving all FeedBurner accounts to Google accounts and we have been steadily doing just that ever since. However, as many of you know, this has been a manual process and has taken some time to smooth out. Now, we’re happy to announce that if you have a valid AdSense account and a FeedBurner account, you should now be able to initiate this account move directly from within your AdSense account. (Moving accounts starting from within FeedBurner.com and FeedBurner.jp to Google will be available soon. We’re grinding away on this feature right now.) Why move? That’s the easy part. Moving to a Google account means: * We can tie your FeedBurner feeds to other Google products and services easily as you see fit * You can participate in AdSense for feeds * You will get access to all the new services and publisher tools for syndication we are developing in the future We will still be contacting FeedBurner publishers by email, based on previous account information you provided that matches information in Google accounts. But if we are not getting to you fast enough, please use the self-serve form to initiate your account move, even if you requested a move at a prior time. This helps us reach as many of you as possible, as there may have been a typo in your request that prevented us from successfully moving your account previously. We know there are a lot of questions around this process, so we have created a FeedBurner to Google Account Transfer FAQ . We look forward to helping you earn more money from your syndicated content and streamlining your feeds in the New Year! Posted by Steve Olechowski - Product Manager, AdSense for feeds

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Now Available: Moving your FeedBurner account to Google using AdSense