As a former professional cyclist, nothing beats the thrill of being in the peloton and racing towards the finish line. Although I’ve traded in my cycling career for life as a Googler, I’m still a fan and enjoy watching my former teammates and friends battle in races like the Tour de France , which started on Saturday. While the cyclists were preparing to tackle the pave of Arrenberg and the Cols in the Alps, I got to thinking about ways that we can bring that experience to the hundreds of millions of fans who will be following the Tour de France over the next few weeks. Google is home to many other cycling enthusiasts , so we got together to work on ways to build a My Tracks-based gadget that will allow all the other fans to follow the action like never before. The My Tracks application for Android phones lets you record and share your own outdoor activities, and now Team HTC-Columbia will use a special version of the app with SRM to transmit their telemetry and location in real-time as they make their way through the 3,642 kilometers of the Tour de France. The nine riders (sadly, now eight, as Adam Hanson was injured on Sunday) on Team HTC-Columbia are carrying HTC Legend phones with ANT+ that use My Tracks to capture their location along with their power, heart rate, cadence and speed. On www.google.com/mytrackstour , you’ll see a Google Map showing the team members’ location on the course and a detailed telemetry report. You can observe how Michael Rogers’ heart rate spikes as he attacks the climbs in the Alps on Stage 9, see how many watts Mark Cavendish puts out in the sprint on the famous sprinters’ stage into Bordeaux, and see just how fast riders climb the famous Col du Tourmalet . From the image above, you can see how Maxime Monfort took the lead during Stage 2 between Bruxelles and Spa yesterday. Right now, the riders are racing in Stage 3, which takes them across the border into France and you can follow all the latest action on our website or directly on your own iGoogle page . The team also built a map gadget that is available for you to embed on your own website or blog. We’re also publishing an API that any web developer or broadcaster can use to build their own custom application or use to enhance the live television coverage. I’m excited about the potential for web developers and broadcasters to make use of the API and data in creative ways to help all the Tour de France followers (myself included!) get even closer to the action. This project was the work of many Googlers in their 20% time, and as cycling fans ourselves, we’re happy to be able to share it with the world. We hope you enjoy this unique way of following Team HTC-Columbia over the next few weeks. Posted by Dylan Casey, Product Manager

Original post:
Follow Team HTC-Columbia on Google Maps

by Jennifer Laycock Here’s the thing about goals. They’re well intentioned and broad in focus and we wave them around as if we’re really proud of these lofty ideas we hope to achieve. But unless we take the time to create a plan of action to reach them, they rarely amount to more than warm-fuzzy inducing line items. The problem with the way most people reach goals is that they do it without a proper plan. They establish a goal of increasing sales and then they rush off to social media sites to try and boost their sales. Sometimes they succeed, sometimes they don’t. Generally, it’s dumb luck either way. Successful Marketing Relies on Formulas Think back to your days in advanced math in high school or college. Remember how it was never enough to get the proper answer? You had to demonstrate your work and show the steps it took to get there? There’s a basic concept in both math and science that requires you to “reproduce” your work. This is why math and science rely so heavily on formulas. The world of marketing is really no different. Yes, there’s an extraordinary amount of creativity required in the creation of your message…but the processes are incredibly formulaic. Relying exclusively on the creativity with little regard to process will not only make it difficult to replicate success, it will also make it difficult to learn from you failures. This is why your process can’t move into the creative realm once you’ve defined your top three goals. It must move into the realm of micro-goals. Break Down Your Primary Goals into Supportive Goals Just like those annoying math teachers who wanted to make sure you understood the process, I want to impress just how important it is to follow a process when you are building your social media strategy. I’ve already written about the need to establish goals and even walked you through the concept of developing high level goals. Today I want to explain how you take those top level goals and break them down into smaller, supportive goals. Following this process will help you reach the point where you can select your social media strategies based on what will help you achieve your goals rather than what “everyone else is doing.” (If you haven’t read my post ” Understanding the Three Primary Goals of Social Media ,” you may want to take a quick moment to go get some background.) Step One: Examine Your Top Level Goal Let’s say one of your top goals for social media involvement is to monitor the conversation around your brand. Perhaps you are launching a new product or perhaps you’ve been suffering from a lot of negative conversation online and you are ready to address it. The temptation with this goal might be to jump in the conversation and start listening to everything that’s being said. A better plan is to sit down and consider a few smaller goals first. Think about the various goals related to monitoring your brand. Your list might look something like this: Each of these four sub-goals are a very important part of how your primary goal integrates into social media marketing plans. They’re also necessary to define so you know you are taking the steps needed to actually reach the primary goal. Consider how they all work together: 1)      Select a Monitoring Program: It’s not enough to simply want to monitor, you need to decide the depth if information you wish to collect and how you’ll be organizing it. If you’re a small company with a few mentions, a free tool like Google Alerts may do the trick. If you’re a larger brand or you need the ability to sort mentions by sentiment, you’ll need to research and purchase a more powerful tool.   2)      Determine a Plan of Escalation: If you’re taking the time to track the conversation, you also need to have a plan for responding to it. You need to sit down and ask yourself what deserves a response, who will give the response and how to track the follow-up and results.   3)      Parlay Coverage via the Blog: One of the biggest benefits to monitoring the conversation is the fodder it can provide for your blog. Whether it’s pointing out a mention, responding to someone else’s thoughts on your posts or simply writing content to address common concerns or compliments, it’s important to have a plan in place to use what you learn from the conversation.   4)      Engage with Influencers: Another benefit to monitoring the conversation is seeing who is talking about you. Taking the time to review these conversations, research the person talking about you and then engaging them in conversation can be essential steps toward building the relationships that will help you improve your brand’s online presence.   Each of these sub-goals plays an important role in allowing you to leverage social media to reach those higher level goals. If you move too quickly toward implementing your goals, it’s easy to overlook them. While you may still experience a level of success without taking this step in the process, you’ll decrease your chances of success significantly. Don’t rush into social media. Take your time and take it step by step. You’ll find you’ll build a fuller, more comprehensive strategy that provides better direction and more concrete results. Be sure and visit our small business news site.

More here: 
Break Your Goals into Micro-Goals to Make Them Achievable

by Manoj Jasra Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages. With the majority of our online experiences still starting with search, whether it be on Google, Bing or Facebook, there are many factors that will help boost a given Facebook page to the top of the results. Below are some of my speculations:   Total Number of Followers : You can consider this the same as back links, the more ‘votes’ your page receives, the more authority it gains. Content Posted : The fresher the content, with regards to wall posts/pictures/comments, the greater likelihood of search spiders continuously crawling the content. Relevancy of Content : Does all the content that is posted within the page help improve its overall theme? Big Brands : Large organizations will receive a bump just because they are top of mind to users and therefore they receive precedence in search results URL : Does your Facebook page’s URL contain relevant keywords related to search queries? Number of ‘Shares’ : Is the Facebook Page so compelling that people absolutely have to pass it along to their friends? Age of Page : This one is pure speculation, but could there be benefits of having an older Facebook Page vs. a brand new one? Be sure and visit our small business news site.

Read more: 
Top Rankings for Facebook Pages