Long, complicated and lawyerly—that’s what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand. So we’re simplifying and updating Google’s privacy policies. To be clear, we aren’t changing any of our privacy practices; we want to make our policies more transparent and understandable. As a first step, we’re making two types of improvements: Most of our products and services are covered by our main Google Privacy Policy . Some, however, also have their own supplementary individual policies. Since there is a lot of repetition, we are deleting 12 of these product-specific policies. These changes are also in line with the way information is used between certain products—for example, since contacts are shared between services like Gmail, Talk, Calendar and Docs, it makes sense for those services to be governed by one privacy policy as well. We’re also simplifying our main Google Privacy Policy to make it more user-friendly by cutting down the parts that are redundant and rewriting the more legalistic bits so people can understand them more easily. For example, we’re deleting a sentence that reads, “The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies,” since it seems obvious that sites not owned by Google might have their own privacy policies. In addition, we’re adding: More content to some of our product Help Centers so people will be able to find information about protecting their privacy more easily; and A new privacy tools page to the Google Privacy Center . This will mean that our most popular privacy tools are now all in one place. These privacy policy updates will take effect in a month, on October 3. You can see the new main Google Privacy Policy here , and if you have questions this FAQ should be helpful. Our updated privacy policies still might not be your top choice for beach reading (I am, after all, still a lawyer), but hopefully you’ll find the improvements to be a step in the right direction. Posted by Mike Yang, Associate General Counsel

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Trimming our privacy policies

Every day, there are more than a billion searches for information on Google. Have you ever wondered what those searches are about—or whether what you’re searching for also happens to be on the minds of millions of others across the country? We’re introducing a new way to find out—a regular video series called the Google Beat that highlights some of the hottest searches on Google in the U.S. Using data from Google Trends , Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week. You’ve probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup , the Oscars® and beyond. Searches can be unexpected, and sometimes what’s popular one week could never have been predicted the week before (think of Falcon Heene, last October’s “balloon boy” or Steven Slater ). We’re looking forward to seeing what our data will reveal. Check out this week’s premier video below, and subscribe to the Google Beat YouTube channel to get regular updates. We hope you enjoy. Posted by Emily Wood, Editor, Google Blog team

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Find out what’s hot on search with the Google Beat

Hopefully, by now, you’re making good use of the Intelligence report in Google Analytics. If you’re looking to avoid the feeling that Google Analytics is “puking” too much data at you - a phrase coined by Google’s beloved analytics evangelist Avinash Kaushik - you’re not alone. We’ve heard you, and Intelligence is your first stop. As we mentioned in a previous post introducing Intelligence, it’s your dedicated assistant , monitoring your website traffic for significant changes that you should know of. Wondering what’s going on under the hood of your site traffic? Intelligence will tell you. And it’s improving and getting smarter. Here are two improvements we’re announcing today. New! AdWords Alerts If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website. You might already be familiar with custom alerts in Google AdWords, which alert you when important changes you specify happen in your account. With AdWords alerts in Analytics Intelligence, you benefit from automatic detection of significant changes, with no extra work for you to configure these yourself. For example, you might see an alert if the CTR for one of your campaigns increased unexpectedly. Or you might find that revenue from one of your destination URLs has dropped significantly from the week before. In both cases, you didn’t need to know ahead of time what to look for. These important changes are automatically detected and brought to your attention. Here’s how to use them. AdWords alerts in Analytics Intelligence work just like automatic alerts have in the past. You can learn more about how to use Analytics Intelligence here: http://www.google.com/analytics/analytics-intelligence.html. In order to use AdWords alerts in Analytics Intelligence, you need to have a linked AdWords account . Additionally, you need to have destination URL auto-tagging turned on. If you already use the AdWords reports in Analytics, you’re all set. 1. Sign into your Analytics account 2. Select Intelligence from the left-hand navigation 3. Choose daily (default), weekly, or monthly alerts Directly underneath the graph, you’ll see check boxes for Custom Alerts, Web Analytics, and AdWords, which is next to the orange arrow in image above. If you want to focus solely on your AdWords alerts, you can uncheck Custom Alerts and Web Analytics. Then, you can adjust the sensitivity slider to see just the most significant alerts or create an advanced segment to more closely investigate the change. New #2! More options in Custom Alerts It always easy to create a custom alert if there is a metric you’d like Intelligence to specifically monitor. See the orange arrow again, below: You name the alert, apply it to a profile, designate a time period, and then set conditions for the visitor (such as City matches New York, or Campaign matches Fall Sale), and the metric (such as time on site greater than 5 minutes, or % of new visits is greater than 30%). And now, we’ve added a ton more options in the Alert Conditions drop downs, including all of the 20 goals you have configured in each profile. They’ve also been dressed up for a night on the town, wearing their actual goal names such as “Goal8 Value: Visited > 10 pages.” Only goals that you have configured will show up in the list, keeping the drop-down menu clean and courteous. Among the other conditions and metrics now available: e-commerce and AdWords metrics, as well as more traffic sources, and more content page metrics. And remember, you can tell Intelligence to email you when an alert is triggered. Intelligence is getting smarter and smarter, making you more effective. Try it out if you haven’t already. Posted by Beth Liebert and Jeff Gillis, Google Analytics Team

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Launch: Intelligence Just Got Smarter!

Jon Glick is one of the leading experts on search, having literally both wrote the code at leading search engines and later becoming an SEO professional. I remember speaking with him in 2004 at the Ghost Bar in Las Vegas and it was perhaps the most fascinating conversation about search I have ever been part of. I have wanted to interview him for years & just recently was able to. In some past interviews (like this one ) you have highlighted how Google’s key strength is perhaps brand rather than relevancy. After seeing Yahoo! bow out of the search game do you still hold that same opinion? What do you think of the Bing brand? Brand is still Google’s strongest competitive asset in search. It means that to get someone to switch you have to be significantly better than they are, which is a tall order. Bing is the first search offering from MSFT that is in the same league with Google, so it’s more about branding and positioning than objective quality at this point. If Bing was a standalone brand they wouldn’t have a chance, but it has the advantage of default positioning in IE, so for now it just has to be close enough that people won’t swap it out. Over time Bing may evolve some interesting differentiation from Google, but that’s not really the case right now (at least it seems to be pressuring Google to experiment/innovate a bit more). It’s been quite a while since using a MSFT product was “cool” and Bing has that drag on its brand. Some of the new upstarts entering the search game believe that perhaps the thinning of the herd is creating an entry opportunity? Have you checked out Blekko yet? Any other new general search projects interest you? Google rose to prominence during the dot-com bust when the existing players were quite disinterested in search, since at the time (pre-PPC) it was money loser. Search is so ridiculously lucrative right now that any promising technology that starts to get traction or buzz is likely to be quickly acquired by one of the major players as a blocking measure. Google’s rumored attempt to acquire Cuil for $80MM pre-launch is an example. There is an opportunity, but it’s more about getting bought out for a sweet price than taking down the SEs. There is also so much manual tuning in search these days that even a great system will take a lot of effort to return great results. “Plumber OR Pipefitter” is a Boolean query, “Portland OR Plumber” is not, and someone’s got to build code to recognize that. This is where the existing players have a huge legacy advantage. Looking at new search technologies I’m very cautious about those that ask users to do more work in return for better results. Search is a low-intensity activity that people don’t really want to learn or spend time on. This is where an approach like WA (that Bing is also aiming towards) looks interesting. We’d all like search to be like the computer from Star Trek that gives you back exactly the answer/data you ask for. The complication with this, beyond the technical issues, is what benefit it has for the webmasters (i.e. why should I let you crawl/index my site). Current SEs take your data for their use, but provide traffic in return, which an answering system would not. You are one of the few guys who literally wrote the relevancy algorithms & then later worked in the SEO space. Do you consider the roles to be primarily complimentary or adversarial? So is SEO good or bad for SEs? On the whole I think it’s a benefit for them. From an algo perspective it’s a lot easier to determine the intent of a well SEO’d page. The SEs give webmasters a lot of tools and encourage them to use them because it makes search better. 301 your pages so we know where the content went, let us know what parameters don’t impact page content so we don’t get caught in robot traps, tell us what language your page is in using the metatags so we don’t have to guess, etc. If one of these tools ends up being a net negative, SEs can always change how they treat it (NoFollow), or just start ignoring it all together (Keywords MetaTag). This is not to say that a lot of work doesn’t have to be put into removing spam and factoring out overly aggressive optimization, but it’s a lot less than what they’d need to do if no one SEO’d. Given your experience on both sides of the table, do you feel that ranking great in other search engines is like stealing candy from a baby, or is it still hard? What aspects of the SEO process do you find most challenging? For SEO-ing established businesses it’s not a slam dunk, but it is still possible to generate very strong returns. At Become.com we have dozens of people working on SEO in a very organized manner and paybacks on investing effort are better than almost any other aspect of our business. The challenging part is the innate volatility of SEO and the fact that ultimately the SEs control our destiny. You can put together a great growth plan, and then watch an algo update like MayDay shred it. For the spammers, it’s like stealing candy from a sleeping Doberman. It’s easy until the Doberman wakes up. Does your experience allow you to just look at a search result and almost instantly know why something is ranked? If so, what are the key things SEOs should study / work on to help gain that level of understanding? I wish. There is always some pattern recognition that comes from experience (i.e. this is a collage site), but there are so many nuances in the code and off-page stuff that it’s not always instant, you just get better at knowing what to look for. The real learning comes from looking at pages that are ranking well for no obvious reason and seeing what they are doing. It’s no secret why apple is #1 for “ipod nano,” but what is that site I haven’t heard of doing right to get the #5 position? Also if we see a competitor suddenly see a step-function traffic lift we look to see what they changed/added that the SEs seem to be liking. Back in 2006 you highlighted the rise of some of the MFA collage websites. In 2010 content mills are featured in the press almost every week. Are you surprised how far it has went & how long it has lasted? I think Google actually likes folks like Demand Media. What they are doing is seeing where GG’s users are looking for something and not finding it, then plugging that hole. It may not be the Pulitzer Prize-winning content, but it allows users to find something and thus makes Google more useful and universal. When better content comes along those pages will slip down, but they serve a purpose in Google’s ecosystem. Collage websites (stitch sites in Yahoo! parlance) are another story entirely. They add virtually no value and are pretty much spam IMO. The difficulty is in detecting and eradicating them as fast as they can be robo-created. You mentioned looking at the aboutness of a site for Become.com when judging links. Do you think broad general search engines care about link relevancy? Personally, I have not seen it have much of an impact, which is a shame. I think the main reason is that it is quite difficult for general SEs to judge which site relationships are meaningful, and which are not. For example, a golf course might get links from a real estate site; golf and real estate might be classified as very different verticals, but the links are quite relevant because the real estate agent is pointing out one of the benefits of the community. As a result link relevancy has become more about avoiding bad neighborhoods (3Ps, link farms, etc.) than finding good ones. How important do you think temporal analysis is in judging the quality and authenticity of a link profile? It’s certainly a red flag if a site gains too many links too quickly. The same is true if the profile of the links looks unnatural. If all your new links are coming from PR3-PR4 blog sites, something’s off. If bloggers are suddenly that interested in you wouldn’t a lot of PR0 comments exist, FB mentions, tweets, and a few higher PR press mentions? At Yahoo! sites that got a sudden upsurge in inlinks were classed as “spike” sites. Legit spike sites (ex. the website of some unknown who wins an Olympic medal) have typical hallmarks like temporally-linked mentions in media sites that you can’t buy access to (AP, NYT, Time, etc.). The spikes that are blackhatted look totally different. In an interview a couple years ago Priyank Garg mentioned Yahoo! looked at the link’s location on a page. Do you feel other search engines take this into account? All of the major SEs have been doing boilerplate stripping for a while. They recognize footers, rail nav., etc. and look at those links differently. Also, SEs will only follow a limited number of links per page. They typically collect all the links, remove the checksum dups (note: if your links vary by even one parameter they will not be deduped at this phase), and follow the first N links from the code. None of the SEs will say exactly what N is, but it’s probably somewhere between 75 and 300 links (Google recommends you have

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Jon Glick Interview

We have always pursued innovative projects because we want to drive breakthroughs in computer science that dramatically improve our users’ lives. Last year at Google I/O , when we launched our developer preview of Google Wave, a web app for real time communication and collaboration, it set a high bar for what was possible in a web browser. We showed character-by-character live typing, and the ability to drag-and-drop files from the desktop, even “playback” the history of changes—all within a browser. Developers in the audience stood and cheered. Some even waved their laptops . We were equally jazzed about Google Wave internally, even though we weren’t quite sure how users would respond to this radically different kind of communication. The use cases we’ve seen show the power of this technology: sharing images and other media in real time; improving spell-checking by understanding not just an individual word, but also the context of each word; and enabling third-party developers to build new tools like consumer gadgets for travel, or robots to check code. But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects. The central parts of the code, as well as the protocols that have driven many of Wave’s innovations, like drag-and-drop and character-by-character live typing, are already available as open source, so customers and partners can continue the innovation we began. In addition, we will work on tools so that users can easily “liberate” their content from Wave. Wave has taught us a lot, and we are proud of the team for the ways in which they have pushed the boundaries of computer science. We are excited about what they will develop next as we continue to create innovations with the potential to advance technology and the wider web. Posted by Urs Hölzle, Senior Vice President, Operations & Google Fellow

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Update on Google Wave

Marketing generally has 2 core strategies in terms of customers: finding new customers & keeping your current/old customers happy. The best businesses tend to keep the interest of their customers for months and years through consistently improving their products and services to deliver more value. Whereas the other sorts of businesses tend to be hard-close / hype driven & always promoting a new product / software / scheme. It is never a complete system being sold, but some “insider secret” shortcut that unearths millions automatically while you sleep - perpetually. One of the problems with false scarcity hype launches is that it attracts the type of customers who can’t succeed . The people who are receptive to that sort of marketing want to be sold a dream, they are not the type of people who want to put the time and effort in to become successful. They are at stage 2 in this video : “my life sucks” … so sell me a story that will instantly make everything better without requiring any change from me at all. Another one of the problems with the hype launch business model is that it requires you to keep repeating the sales process like a traveling salesman . Each day you need to think up a new scheme or angle to sell a new set of crap from, and you have to hope that the web has a short enough memory that the scammy angles used to pitch past hyped up product launches don’t come to bite you in the ass. I don’t mind when the get rich quick market work their core market, as there is a group of weak minded individuals who are addicted to buying that stuff . But I always get pissed off when someone claims that your field is trash or a scam (as an angle to sell something else), and then they later start trying to paint themselves as an expert in your field. Here is a video snippet of Ryan Deiss exclaiming his ignorance of the SEO field & how he got ripped off thrice because he knew so little he couldn’t tell a bad service provider from a good one. “If you want to get free traffic you have to get good at the cut-throat game of SEO (which I for one am not). … SEO for most of us isn’t the right answer.” - Ryan Deiss And his latest info-product (in perhaps a series of dozens of them?) is called Perpetual Traffic Formula. In the squeeze page he highlights that it offers you the opportunity to… “Discovering a crack in Google algorithm so big it simply can’t be patched. Being able repeat the process for similar results in UNLIMITED niches.” You don’t have to be an expert to create an info-product ! The Droid has a pretty good review of how awful his sites are doing in terms of ” perpetual traffic .” If you want to buy from a person who *always* has another new product with a secret short cut to sell, Ryan is THE guy. If you want to learn how to evaluate the quality of products being sold, here are some good tips on that front . And if you want to get a good overview of the internet marketing world for free you will love this .

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Ryan Deiss Perpetual Traffic Formula Review

I’m leaving Tuesday to try to climb Mount Kilimanjaro . If you want to show your support, please donate at charity:water . Anyone who wants to give is welcome. Mt. Kilimanjaro is the highest mountain in Africa, at 19,340 feet (5895 meters). It’s hard to climb Kilimanjaro, mainly because of the altitude. I’ll be completely without internet access for a few weeks. Don’t expect any blog comments or email replies for the first half of August–right now, I’m not even planning to bring my laptop. Not to worry, the webspam team itself will keep chugging away: reading spam reports, improving algorithms, and stopping spam. I’ve been doing practice hikes with the three friends that I’m going with. Here’s a few camping tips that I’ve picked up: - Headband lights sound silly, but they work really well. And if you get one with a red light, the bugs bother you less. - But it’s important to know where your headband light is, or you’ll just be feeling around in the dark. - Chocolate bars and pepperoni sticks make nice treats after a full day of hiking. - OFF! (the insect repellent) is sticky. - You can pick up Neutrogena sunblock at your local drug store. It works well, and is a lot less oily than some sunblock. As you can tell, a lot of hiking/camping for me is focused on food and water, plus minimizing how oily/sticky I get. If you’ve got Kilimanjaro advice or a clean water story to share, I’d love to hear it. In the mean time, please donate to charity:water and let’s get more clean water to more people!

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Climbing Mt. Kilimanjaro

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed. Speed is a common theme at Google—the notion of speed is baked into all of our products, from Google Chrome to web search. Often, we also simply develop features that help deliver answers fast. Whether by displaying the exact content you’re looking for at the top of your search results page or by optimizing the way you search, many of these speed enhancements save you keystrokes—and time. This week, we released two new features: Sunrise and Sunset Search feature Whether you’re looking to find the best time for a morning jog or trying to plan that perfect moment for a wedding proposal, knowing exactly when the sun rises or sets can always be helpful. This week, we were happy to launch a Sunrise and Sunset feature for search. It gives the precise times of sunsets and sunrises for any location around the world. Unlike the weather, sunrises and sunsets are quite predictable , and as a result, we don’t use a data source. Instead, we calculate sunrise and sunset times based on latitude, longitude and the current time. This calculation has been of interest to astronomers and mathematicians for millennia, so they’ve had time to get it just right. And for most locations, it’s accurate to within a single minute. Example searches: [ sunrise port jefferson ny ] or [ sunset cancun ] Google Search by Voice expanded to more languages Google Search by Voice enables people to search the web faster than ever before—getting you answers with fewer keystrokes. This service was originally launched in English, and was offered in the U.S., UK, India, Australia and New Zealand. We later introduced Japanese and Mandarin to expand the number of possible users. Just a week ago, we launched the service in French, Italian, German and Spanish. Given that local dialects are a factor in the performance of speech recognition, we first launched our service in the four countries most closely associated with these languages: France, Germany, Italy and Spain. This week we followed with Korean and the launch in Taiwan of Traditional Mandarin. To get started with Google Search by Voice, visit the Google mobile page in your country’s domain (for example, in France go to m.google.fr ) and download the application for your phone’s operating system in your locale. You’ll find this available for iPhone, Android and Blackberry phones. Ultimately, our goal is to bring Google Search by voice to speakers of all languages, so stay tuned for more announcements here. We’ll see you back here next week for more new announcements. Posted by Johanna Wright, Director of Product Management, Search

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This week in search 6/27/10

This is the 9th exciting episode of Web Analytics TV with Avinash Kaushik and Nick Mihailovski, where you ask questions about web analytics via the Google Analytics Google Moderator site and we answer them. We had lots of fun putting this episode and we hope you get a kick out of watching it. Here is the list of last week’s questions . In this action-packed episode we discuss: How to track each referral source overtime for visitors How to share custom segments and reports with other people Getting transaction data for only one referral source Is there a place to share Google Analytics code snippets and regular expressions? Cross domain tracking when users right-click and open in a new window How you need to think about Page Speed and Google Analytics Using the comparison report with two date ranges (and hypercube space) Sending historical or futuristic data into Google Analytics Why eCommerce reports do not match an eCommerce backend system Tracking commas instead of decimals for revenue in eCommerce Tracking pigViews (just watch the video Reporting on content consumption (like pageviews) by keywords Setting the visible number of rows in reports How to normalize keywords to replace underscore with spaces Best practices on upgrading to async tracking code Best practices to report on cities in a particular state If you found this post helpful, we’d love to hear your comments. Or, please submit a question or vote for your favorite question in our public Google Moderator site and Avinash and I will answer the newest batch in a couple of weeks with another video. Posted by Nick Mihailovski, Google Analytics Team

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Web Analytics TV #9 with Avinash and Nick

We’re happy to announce that the asynchronous tracking tag , which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast, state-of-the-art tag. Whether you’re tracking a single domain, or a more complex site with multiple subdomains or top level domains, there’s an option in the interface to give you exactly the code you need. Simply select the scenario that fits your needs. The admin interface now provides the asynchronous tracking code by default, but if you need the traditional tracking snippet you can find it here . We also encourage you to upgrade your existing sites to the new tag. To help you, we’ve created complete instructions and migration examples . Enjoy your new, faster site! Posted by Jesse Savage, Google Analytics Team

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It’s now easy to set up new sites with Asynchronous Tracking